Mercedes-Benz takes on the best in innovation at the IAA 2017: the Mercedes-AMG Project ONE world premiere. Take a seat in the two-seater super sports car show car that combines stunning racetrack performance and Formula 1 hybrid technology suitable for everyday use with unprecedented efficiency. An intro to the world premiere that is out of this world.

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Position: Intro Live Show Worldpremiere: Creative Producer, Derector Lazer Show

Client: Mercedes-Benz

Agency: Oliver Schrott Kommunikation

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Check the full video of the World Premiere here